The ad, created by Pablo, was filmed using 28 live cameras.
The spot, which features a David Bowie song, was created by BETC.
Incumbent EssenceMediacom X, Manning Gottlieb OMD and Publicis Media pitched for the account.
Second ad in ‘OnlyO2’ series shows a family on a road trip with the robot mascot.
Campaign was developed by WPP's Open X and led by David Madrid.
Reports claim staff opposed the former Prime Minister’s involvement in the work.
The event is taking place between 31 May and 2 June.
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